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With all the attention the Arizona Cardinals and the Pittsburgh Steelers will be getting at this Sunday's Super Bowl, it's not likely anyone will pay much attention to the third team in the stadium. That's hard to figure, since there will be more than 72,000 players on its roster - though they're better known as fans. Whatever else you may say about the hordes of folks whose fannies fill stadium seats, sports fans are in a very real sense a team - one that is in some ways in better synchrony than the athletes on the field...
...Religions incorporate singing and even dancing in their rituals. Sports events are filled with songs, synchronized cheers, and cries of "DEE-fense." In order to study the power of such collective behaviors, Stanford psychologists Scott S. Wiltermuth and Chip Heath devised a pair of tests. (See pictures of Super Bowl entertainment through the ages...
...expense of the group haul. As Wiltermuth and Heath anticipated, the groups that had moved in rhythm earlier, cooperated better later - increasing their collective take. Those who moved at their own speed and tempo were likelier to be looking out only for themselves. (See the best and worst Super Bowl commercials...
...pictures of Super Bowl entertainment through the ages...
PETA • shock of that Super Bowl ad for-featuring women lasciviously rubbing bodies with various vegetables-is rejected...