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Instead, I’ve found myself watching her 2002 Pepsi commercial. It’s the one that ran during the Super Bowl: Britney appears between Pepsi delivery trucks, face hidden by a cap that she promptly tears off and flings aside as her dance crew appears for a tightly choreographed number. She sings “bah bah bah bah bah, bah bah bah bah bah…the Joy of Pepsi, yeah...

Author: By Ryder B. Kessler | Title: The Joy of Pepsi | 3/19/2008 | See Source »

...People magazine article about Britney’s Super Bowl commercial was quick to point out that “the commercial was created before Sept. 11, yet conveys a subdued mood that seems appropriate for the temper of the times. Several other commercials, especially those with a satiric bent, were scrapped in the wake of the attack on America... the Spears spot has already clicked with test audiences and ties in with the current wave of nostalgia...

Author: By Ryder B. Kessler | Title: The Joy of Pepsi | 3/19/2008 | See Source »

What does Green Works bring to the table? Clorox spent about $20 million to develop the products--all-purpose, dilutable, bathroom, toilet-bowl and glass-and-surface cleaners. But perhaps most significant, Green Works products are priced at a 15% to 20% premium compared with conventional ones (suggested retail price for 32 oz. [1 L] of the all-purpose cleaner is $3.39). "The prices are much lower than for products typically found in Whole Foods," Peiros says. "Consumers will be getting a great product at a cheaper price, so if I were one of those companies, I'd probably feel...

Author: /time Magazine | Title: Clean Goes Green | 3/13/2008 | See Source »

Philip F. Mangano, a Boston native who directs the United States Interagency Council on Homelessness in Washington D.C., said that the shelter was notable for providing more than just “a blanket and a bowl of soup.” He said that it also implements programs that help people at the shelter get access to health services, jobs, and permanent housing...

Author: By Cora K. Currier, CRIMSON STAFF WRITER | Title: Square Shelter Celebrates 25th Birthday | 3/6/2008 | See Source »

...supporters gathered last Sunday to plan a campaign that wasn't supposed to happen. "We cannot take anything, any area, any voter for granted," the city's newly elected mayor, Michael Nutter, told the crowd of perhaps 150. The race, he said, will be like this year's Super Bowl, in which the previously undefeated New England Patriots unexpectedly fell to the underdog New York Giants. And he means for the Pennsylvania's Clinton campaign to be the Giants. "We have our work cut out for us," he said. "But we have a real candidate who is a real person...

Author: /time Magazine | Title: The Primary to End All Primaries? | 3/5/2008 | See Source »

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