Word: bowled
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Dates: during 1990-1999
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Next on the list is Apple's fuzzy marketing message. (Quick: Can you think of it?) Jobs dismissed Apple's ad agency and held a "bake-off" for the account among three firms. The winner was TBWA Chiat/Day, the company that created Apple's legendary 1984 Super Bowl ad (only to be fired). Jobs is wildly enthusiastic about the new ad, which features the theme "Think Differently," but when he plays it for his inner team at the Castle Tuesday night, the group nixes it as not ready for prime time. Look for it soon, however. "There's a germ...
...though the fins are being fed to starving children. They're used in Asia for shark-fin soup, a delicacy that fetches up to $150 a bowl. The market for shark fins is incredibly profitable; U.S. fishermen earn as much as $25 per lb. for fins, compared with 50[cents] per lb. for shark meat. The trade has grown dramatically since commerce with China began expanding in the 1980s: some 125 nations are now involved...
...through high school and training as an accountant. "I was stupid. I wanted to go into the factory because they told us this was the heart of China, the way forward. It would set me up for life. My parents said I'd share in the iron rice bowl. Huh!" he scoffs...
...following weekend the Crimson traveled to the Copper Bowl Classic in Arizona where it soundly defeated Southern Illinois in the first round only to reverse its role against Arizona two days later, falling hard to the Wildcats...
...team's first loss came in its first game ever against Rutgers Nov. 2. The Crimson was overmatched and shut out, 13-0, and any hope of a Rose Bowl appearance was dashed...