Word: bowles
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Dates: during 1990-1999
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...justify those billions, the made-for-TV show will get bigger as well. Starting next season, pro football will add two more teams to the play-offs and, by the fall of 1992, two more weeks to the season. That will probably push the Super Bowl into February, which just happens to be a ratings "sweeps" period. And for fans who had too much Bud Bowl and not enough Super Bowl last January, relief is nowhere in sight. To help defray the immense cost of football's telecast rights, the networks will add three more 30-second commercial spots...
...break in a new sitcom, you've got to launch a campaign of awareness. When you add a sports package, people already know what they are getting." The biggest events, moreover, can galvanize the nation around the TV set as few entertainment shows do. This year's Super Bowl, a lopsided contest, drew lower than usual ratings; still, its audience of nearly 74 million was the highest for any show this season...
...sure, the dollar signs are hard to miss in TV sports these days. One can see them in everything from Bo Jackson commercials for Nike footwear to the corporate logos attached to a growing number of major events (among the newest additions: the Mobil Cotton Bowl and the Federal Express Orange Bowl). "It used to be that sport was sport, and business was business," says Norman Chad, who writes about media for the sports daily the National. "Now sports is business. Something that was once sweet and in some ways idyllic now is in the mud with everything else...
...viewers was shown for a reason. And although a White House official maintained that the schedule was "totally coincidental," it was actually loaded with celebrities and photogenic occasions. Among those Bush met with: the asthma poster child, a group of Shuttlenauts in sleek blue jump suits, the Super Bowl-champion San Francisco 49ers football team and a contingent of uniformed and bemedaled veterans of the Panama invasion...
...Donald and Ivana Trump. I recuse myself, on the grounds stated above. While I am at it, I should mention Geraldo Rivera. Also professional golf. The baby-boom generation, at least when it puts on its self-regarding tribal panoply. The collected works of Sylvester Stallone. Deconstruction. The Super Bowl. The northward migration of the killer bees. Magazine articles that describe "Blank's Lonely Fight Against Blank." Anything that Jean-Paul Sartre ever wrote, said or thought. The intellectual life of Roseanne Barr. The works of Erica Jong, who once composed a poem with this line: "Actually we believe...