Word: bowles
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Dates: during 1990-1999
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...MONSTER.COM'S WHEN I GROW UP A good Sunday-football ad is about dread--over money (investments), mortality (insurance) and, here, going back to work on Monday morning. In the employment site's Super Bowl spot, straight-faced kids recited career "dreams" ("I want to be forced into early retirement") that spoofed not only the rat race but other ads' phony, chicken-soup-for-the-sell affirmations...
...JOHN ELWAY After nearly a lifetime of playing the loser, the NFL's greatest comeback strategist applied that same skill to his career, winning a second Super Bowl before deciding his pained body couldn't handle any more. You can credit the coaching, the line or Terrell Davis, but the Broncos collapsed when Elway left...
...Fish bowl, former home to PTF (Patrick the Fish). Managing Editor Georgia N. Alexakis brought about the demise of this goldfish (a gift from her predecessor Andrew S. Chang) when she filled his bowl with cold, instead of lukewarm, water. GNA later replaced PTF with Andy and Warhol, named in FM's honor, but they died...
Wall Street has more holiday traditions than the North Pole, starting with a Santa Claus rally each December, followed swiftly by the January effect, January barometer and, finally, Super Bowl indicator--all of which are supposed to say something about where stocks are headed. As you might guess, much of the Yuletide lore is pure eggnog. But there's no denying that this season can be magical. The stock market's best months, hands down, are November through January...
...Advertisers who want a shot at people watching the Super Bowl on ABC this year need to play $2.3 million...