Word: bowlful
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Dates: during 1980-1989
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Since a new Bud Light beer commercial first flickered on prime-time television during January's Super Bowl, America has been going to the dogs -- bull terriers, that is. Bud's campaign stars Spuds MacKenzie, bull terrier and bon vivant. Suddenly, pet-shop customers are pursuing pups like Spuds, which fetch prices up to $1,200 apiece. "Everywhere I go now, it's 'I want a Spuds dog,' " reports Evelin Jackson, executive secretary of the Bull Terrier Club of America. Inquiries are up 75% at Jerry's Perfect Pet Shop in Dallas. Customers in St. Louis are so bullish that...
...spirit of instant camaraderie at Tongshengxiang, a restaurant featuring dishes that are Mongolian-Muslim, the geographic and religious origins of much of this city's population. What pleased the local diners so heartily was a hastily acquired skill at crumbling bits of half-baked yeast buns into a bowl that was then taken to the kitchen where it was brought to a frothy boil along with mutton, beef, noodles, vegetables, coriander and scallions. Puffed up like tiny spaetzle, the bread dumplings fleshed out a satisfying soup that was made fiery, sharp and aromatic with additions of chili and sesame oils...
...Crimson has traditionally dominated the competition for the Biglin Bowl, earning the trophy 27 times in 32 years. In each of the past two seasons, the Harvard lights have swept the races, earning convincing victories at the JV and freshman levels as well...
...advantage the Final Four has over football's Super Bowl, in particular, is the compression of time. Always preoccupied with the opponent at hand and left only one weary day to turn to the final game Monday night, no one is overcoached or overprepared. "You have no choice but to be concerned with your own team," Newell says, "to coach in positives and make your own promises to yourself." No event delivers so reliably on its promises...
...months of hiding in the White House from the storm of questions raised by Iranscam, Ronald Reagan was at last ready to brave the inquisitorial rigor of a full-scale news conference. As the hour drew close, one TV commentator likened the atmosphere to the tension before a Super Bowl kickoff. Then the President strode into the East Room of the White House and put on the kind of performance that is common enough in a real Super Bowl but quite rare for Reagan. He triumphed, as Republican Senator Alan Simpson of Wyoming approvingly put it, by being "dull...