Word: bowlful
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Dates: during 1980-1989
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That may have to be a game plan worthy of a Super Bowl champion. For more than a decade, Eastern has failed to come to grips with the changing realities of the airline industry. Even prior to 1978, when U.S. carriers were still regulated and fares were set by a benevolent Civil Aeronautics Board, Eastern often slipped into the red, and it barely avoided bankruptcy in 1975. Says Wayne Yeoman, Eastern's senior vice president for finance: "It took a lot of skill and cunning to lose money in a regulated environment...
AMERICAN NOTES FUND RAISERS SUPER SUNDAY'S SPECIAL SPOT HALF-TIME SHOW DURING SUNDAY'S SUPER BOWL. KEN KRAGEN FIGURED THAT IF HE ENLISTED AT LEAST 6% OF THEM, HE MIGHT BRING OFF WHAT MAY BE THE MOST UNUSUAL CHARITY PROMOTION IN U.S. HISTORY. THE SHOW-BUSINESS MANAGER, WHO IS ALSO PRESIDENT OF USA FOR AFRICA, DREAMS OF A CHAIN OF PEOPLE WHO WILL PAY $10 EACH TO LINK HANDS...
COAST TO COAST ON MAY 25 TO COMBAT HUNGER IN THE U.S. A TWO-MINUTE Super Bowl spot for Hands Across America features Hands Co-Chairs Bill Cosby and Lily Tomlin, a host of impoverished children and the song We Are the World. NBC contributed the air time. Said NBC Sports Executive Producer Michael Weisman: "The Super Bowl is America's undeclared holiday, and whether you're rich or poor, everybody comes together. Hands Across America is trying to create the same feeling...
Last week a slew of celebrities, including Kenny Rogers and Cathy Lee Crosby, filmed a three-minute music video, snippets of which will appear during the Super Bowl spot. The performers move to the beat of yet another charity theme song, titled, appropriately enough, Hands Across America...
...Patriots nearly joined the Holy Trinity of Boston sports teams this season. Newly-converted fans worshipped the Pats with a quasi-religious devotion normally reserved for the other teams in town. Thousands made a holy pilgrimage to the Super Bowl shrine...