Word: bowlful
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Dates: during 1980-1989
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...cases in grocery stores. On the cards were two rows of dots, and contestants had to scratch them off to reveal the number of field goals and touchdowns scored in a particular football game. The grand prize was a trip valued at $20,000 for eight to the Super Bowl in a Learjet...
...with how such games are designed. He thus figured out the possible patterns for the numbers under each dot on the cards. Maggio began hauling home grocery bags full of contest cards and by deadline had mailed in 4,000 winning entries. Beatrice will not reveal how many Super Bowl tickets it expected to award, but when the company learned of Maggio's good fortune, it canceled the contest. Beatrice said the fairness of the game had been compromised. Maggio is contemplating a lawsuit...
With two hours of pregame activity, roughly 3 1/2 hours of football and a 30- minute postgame wrapup, Super Bowl Sunday, Jan. 26, promises to be another marathon day of TV viewing. But NBC has come up with a new gimmick to ease the strain. Halfway through the pregame show, at around 4 p.m. E.S.T., the network's analysts will lapse into unaccustomed silence for one minute. As a clock onscreen ticks off the seconds, viewers will be able to race to the refrigerator or bathroom without missing any of the action -- or the commercials...
...commercials. And since the minute will come out of program time, not commercial time, NBC will forfeit no ad revenue ($400,000 per minute on the pregame show; a record $1.1 million per minute during the game). Nor is Weisman concerned about shortchanging viewers. "The universal criticism of Super Bowl pregame shows is that they're too long," he says. "In two hours, there are only so many X's and O's you can talk about...
...pressure from so many toilets flushing at once. Still, NBC's pause sets an intriguing precedent. Who knows? The next step may be a minute of silence during surgery on Trapper John M.D. Or how about a few time outs when Love Boat is becalmed? One day, bloated Super Bowl pregame shows could even be cut to 90 minutes, or an hour, or . . . Naaah...