Word: bowlful
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Dates: during 2000-2009
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...former ad featured a collection of families—all black—sitting around watching the game, while an announcer’s words remarked about the significance of having two black head coaches—Tony Dungy and Lovie Smith—in the Super Bowl. A caption asks, “Who’s winning?” to which the reply states...
...hoopla from February 4th’s Super Bowl subsides and people like me settle into a six-month hibernation before preseason ball starts up again, there is one facet of the big game that we’ll see for weeks, maybe months to come. From a FedEx spot about fittingly-named co-workers to an Emerald Nuts ad serving to resurrect the career of an obscure Canadian singer, it’s the game’s commercials that get everyone—from the most casual of observers to the self-described fanatics like yours truly?...
...claim that the fact that there are two black coaches heading the teams in the Super Bowl represents some kind of grand achievement in the history of the race is insulting to the accomplishments of those who came before them. It belittles and downplays the immeasurable significance of the events that Coke lumps in with the Super Bowl. The two black guys in Miami in 2007 paled in comparison to the man in Washington, D.C. in 1963, the woman in Montgomery in 1955, or—the original barrier-breaking pioneer in the athletic world?...
...attributed to the companies alone, however. At the very least, they can be commended for using Dungy and Smith’s achievements as a way of publicizing Black History Month. A number of various commentators and columnists have done nothing of the sort, only christening the Super Bowl as some kind of validation for years of uncertainty regarding the ability of black coaches...
...aware that these two were among the best. They’d both come within shouting distance of the big game in seasons past—Dungy had been head coach in two conference championship games prior to this year while Smith was two games away from the Super Bowl just a season...