Word: bowlful
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Dates: during 2000-2009
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...between Chicago and Indianapolis. In Chicago, Cary does suave, urbane things like thwart the bad guys at a high-rent art auction; in Indiana he gets attacked by a crop duster in a scene that makes the rural fields I used to run in look like a benighted dust bowl. Frank Sinatra sang about Chicago's Union Stockyards - but never about the Indianapolis stockyards I worked at in the summers with my grandfather...
...minds in advertising might be feeling as if Peyton Manning and the Colts have gotten one by them as well. After spending $2.6 million for a precious 30 seconds of airtime, most companies fell flat in their effort to entertain, engage, and perhaps even entice the 90 million-plus Bowl viewers to buy their product. Researchers at UCLA 's Ahmanson Lovelace Brain Mapping Center scanned the brains of 10 volunteers who viewed 33 of the long-awaited commercials that aired Sunday night, and were a bit surprised by the results...
...neuroscientists involved in the study, triggered nerve activity in the ventral striatum, or the reward and satisfaction areas of the brain - those areas that are known to be involved in making associations and forming connections with people or things. (By comparison, over 50% of last year 's Super Bowl ads activated these regions.) The majority of this year 's commercials, on the other hand, predominantly activated anxiety regions of the brain, centered around the amygdala, the hub of our fear and emotional responses. "To me, that means these ads are going to be unsuccessful," says Freedman. "This group...
...Imaging studies like this one, says Freedman, are constantly providing important information about how we process our environment and make decisions, and could become essential tools in shaping the products we see and buy in the future. If this year 's Super Bowl ads are any indication, however, it seems that Madison Avenue may have to rethink its playbook...
...relations problem by leaping into the Mediterranean Sea? With a cheerful fierceness, Dayan describes the reality that he sees around him: ''Everyone around here hates everyone, and everyone hates the Jews. I want to avoid killing Arabs, and so I want to expel them. You know, at a Super Bowl in America, I saw a black man singing the national anthem. In Israel, you would not find one Arab, not one, to sing the national anthem of Israel!'' But the Jews have granted the Arabs no voice. It is grotesque to invite the mute to sing. In Kafr Qaddum...