Word: bowlful
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Dates: during 2000-2009
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This Sunday, millions from America and all over the world will turn their attention to Super Bowl XL. With any luck, they’ll also turn their attention to this year’s host city, Detroit, Mich.—or at least that’s what the Detroit Super Bowl XL Planning Committee is betting...
...Detroit hosted Super Bowl XVI, a memorable game that saw Montana’s 49ers edge out the Bengals, but XL is entirely different—and not just because of the teams. This time, it means a lot more for a city that’s been preparing for the fifth of February for over five years. This time, the Super Bowl is at the heart of the city’s revitalization plan...
Hosting a major sporting event is big business, and the Super Bowl is no exception. From a purely financial standpoint, the influx of fans, teams, and support staff brings in considerable revenue for the catering, hotel, transportation, restaurant, and other tourism-related industries...
...city is hoping for the Super Bowl not only to slingshot a rejuvenation effort but also to help change Detroit’s perception across the country...
...doesn’t take a Super Bowl, however, to reap the benefits of hosting national and international events...