Word: bowlful
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Dates: during 2000-2009
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Beer? Check. Chicken wings? Check. 3-D glasses? Check. Is everyone ready for Super Bowl Sunday...
...historic moment for television, sports fans. Putting the III in Super Bowl XLIII, the very first commercial going into halftime will also be the first 3-D commercial in bowl history. It's a 90-second trailer for DreamWorks Animation's upcoming movie Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl...
...biggest bash without a hitch. The choice to ignore the superstars on the field in favor of the game's unsung laborers is a refreshing angle, even if he seems half-ready to douse them in Gatorade. Readers' reactions will likely hinge on whether they consider the Super Bowl the apotheosis of sport or of marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those sentiments. "Sure...
When I recall reporting Burma's doomed pro-democracy uprising for TIME in September 2007, one image stands out. Amid cheering crowds, a monk holds aloft an upturned alms bowl to indicate his brethren's refusal to accept offerings from the military. It's a powerful gesture in a devout Buddhist country, but what strikes me is not the monk but the ordinary Burmese holding aloft cell phones and cameras to record his protest. Images like these were then transmitted out of Burma via the Internet, where they were picked up by major broadcasters and shown to the world...
PETA'S sexy vegetarian Super Bowl ad rejected. NBC saves nation from vegetable malfunction...