Word: bowlful
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Dates: during 2000-2009
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...Madison Square Garden and stopped in for a snack. His first bite took him back to his childhood in Chicago. "I remember thinking, I have to be a part of this," Thomas says. "All of my fond memories come from everyone sitting around, telling stories and sharing a bowl of popcorn...
Until then, the company made most of its money selling tins of popcorn on the Web, but you can't eat a bowl with your kids online. "It's something people share," says co-founder Demb. "Popcorn is a snack food with a real emotional connection." Thomas' investment bankrolled a steady expansion--the company has opened up 12 stores over the past four years--while it has perfected its slightly hokey, down-home Midwestern look. Wooden barrels offer free samples in the front of the store, and big pots gleaming in the back remind customers that every kernel is popped...
...Starbucks and Cold Stone Creamery from local favorites into global brands--a knack for taking an ordinary but well-liked food and tarting it up into a premium product. Dale and Thomas sells more than 100 popcorn flavors, from Chocolate Chunk N' Caramel to Sweet Georgia Pecan, and each bowl can by customized with "pop-ins"--sweets like fudge or jelly beans that customers can add to their popcorn. A regular- size bag with the works costs about $6. "Popcorn is a commodity," Struhl says. "We made it into an experience...
...motherland, has become an important show of status. Like endowing a university or hospital, it wins official gratitude. But more deliciously, it can make headlines as the world oohs and ahs over sums spent. In 2006, Hong Kong petroleum executive Alice Cheng paid $19.4 million for a prized decorated bowl, shattering the previous world record for Qing dynasty porcelain. In late September, Macau gaming tycoon Stanley Ho spent $8.9 million on a bronze horse head looted by British and French troops from Beijing's old Summer Palace, or Yuanmingyuan, in 1860. He then donated the artwork, which fetched the highest...
...Happy Meal studies." Wansink counters that his approach hits people where they live--and eat. "Once you're in a bar giving people chicken wings, people say, 'Oh, I can relate to that,'" he says, referring to an experiment in which he showed that subjects watching the Super Bowl at a bar ate 28% more chicken wings when the waitresses cleared the bones from the table than when the bones piled up. "That's the only one real people are going to talk about. They're not going to talk about your lab study." Starting this month, Wal-Mart...