Word: bowlfuls
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Dates: during 2000-2009
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...Monsters vs Aliens commercial during the Super Bowl - maybe with the special glasses or, without them, as a myopic blur. If you took your kids to the Jonas Brothers movie, you sat through nearly a dozen trailers for 3-D movies to be released this year. Perhaps you saw the latest issues of TIME, People and three other Time Inc. publications promoting 3-D as "pretty darn cool," and citing such top directors as Steven Spielberg, James Cameron and Peter Jackson as being in love with the process...
...lost $31 billion last year and it withdrew its advertising from the Super Bowl and the Masters Golf Tournament next month, but it is spending an estimated $64 million on the NCAA Tournament, where a 30-second spot runs $1 million, according to Nielsen Media. The spots will promote many GM brands, including Pontiac, a nameplate that is slated to be downsized to just one model over the next few years...
...truly mass experiences - Olympics, elections, the Super Bowl - still play out on TV, even if "TV" now includes computers and phones. As for the loss of being able to make small talk with the mailman over who shot J.R. - I'll trade it for Mad Men and the ability to skip ads with TiVo. We'll find something else to talk about. (See the best and worst Super Bowl commercials...
...best and worst Super Bowl commercials of 2009 including 3-D spots...
...Harvard College Bowl and…anybody, really...