Word: bowlfuls
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...former ad featured a collection of families—all black—sitting around watching the game, while an announcer’s words remarked about the significance of having two black head coaches—Tony Dungy and Lovie Smith—in the Super Bowl. A caption asks, “Who’s winning?” to which the reply states...
...hoopla from February 4th’s Super Bowl subsides and people like me settle into a six-month hibernation before preseason ball starts up again, there is one facet of the big game that we’ll see for weeks, maybe months to come. From a FedEx spot about fittingly-named co-workers to an Emerald Nuts ad serving to resurrect the career of an obscure Canadian singer, it’s the game’s commercials that get everyone—from the most casual of observers to the self-described fanatics like yours truly?...
...claim that the fact that there are two black coaches heading the teams in the Super Bowl represents some kind of grand achievement in the history of the race is insulting to the accomplishments of those who came before them. It belittles and downplays the immeasurable significance of the events that Coke lumps in with the Super Bowl. The two black guys in Miami in 2007 paled in comparison to the man in Washington, D.C. in 1963, the woman in Montgomery in 1955, or—the original barrier-breaking pioneer in the athletic world?...
...company expects, however, that a recent marketing campaign, which kicked off with a 30-second Super Bowl ad last weekend, will promote the Total Access program and bolster Blockbuster’s market share...
...million Average cost to air a 30-sec. ad during the Super Bowl...