Word: bowlfuls
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What is "beef bowl" without the beef? That sounds like a Zen riddle, but it's actually the nightmare playing out at Yoshinoya D&C Co., Japan's leading purveyor of gyudon, a fast-food staple of rice topped with thin slices of stewed beef that's tasty, filling and, at just $2.60 per serving, fantastically popular with students and salarymen...
...counters, and sales jumped 10% from the previous month. Now the company concedes it might buy domestic or Australian beef, even though its prices would rise. It's a risky move-but nothing will deter the true gyudon addicts, says Takuro Morinaga, a Tokyo-based economist and beef-bowl fan: "I'd gladly pay more for the Yoshinoya taste...
...serving customers through their open car windows as in a '50s American drive-in burger joint. But that's the only Westernized touch at Hotel de Pilawoos?the food, happily, makes no such concessions. The house specialty is that sublime Sri Lankan staple, the hopper?a wafer-thin, bowl-shaped pancake with a crisp surround and soft spongy center. Made out of rice flour, yeast and coconut milk, hoppers are usually eaten with spicy sambol sauces or just a fried egg plopped in the center. They're quite light, so you'll want to order at least four per adult...
...Super Bowl ads this year--nothing came up. A lot of traveling, a little speaking around the country. Thinking about doing a real book, a growing-up-in-America-type book. I probably won't run for anything again, so I can tell the truth...
After 37 years, Americans are accustomed to the spectacle that the SUPER BOWL has become. In 1977, though, when TIME featured the big game on its cover, the event inspired something close...