Word: bowlfuls
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...only love watching it; they love to chat about it: the Super Bowl. That insight enabled Internet marketer Rishad Tobaccowala, 42, to put some fizz back into the sales of struggling Miller beer and devise a new approach to online advertising--a sales medium that has otherwise proved spectacularly disappointing...
...math major from India with an M.B.A. from the University of Chicago, Tobaccowala loves numbers. His discovery that more than 8 million men ages 21 to 34 search the Net for Super Bowl-related information gave Tobaccowala his cue for a campaign to drive Miller's brand awareness...
...female viewers. One of them, Doris Clausen of Green Bay, Wis., goes so far as to offer her husband Otto's left hand, in the event of his death, as a replacement for Wallingford's. Sure enough, Otto accidentally shoots himself dead on the night of the 1998 Super Bowl, and his hand is flown to Boston where a brilliant surgeon transplants it to Wallingford's left forearm. With the hand comes the grieving widow, who has some interesting plans of her own for the lucky recipient...
...Tampa Police spokesman Joe Durkin says the idea behind the cameras, which were first introduced to Tampa during the week leading up to Super Bowl XXXV, is to make the police?s job a little bit easier and safer. The street cameras are not, Durkin emphasizes, taking and keeping videotape of people walking around. They?re simply snapping head shots and sending the images back to headquarters...
...former free safety in the NFL, Murphy captained the Washington Redskins team that won Super Bowl XVII...