Word: bowling
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Dates: during 1970-1979
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Back home, Super Bowl mania takes even stranger forms. Boston Political Journalist Richard Gaines will be one of the few on the telephone during the game. (Long-distance calls dropped 50% in Pittsburgh last year while the Steelers beat the Dallas Cowboys.) Gaines watches the contest alone, but exchanges opinions via phone with a select coterie of fellow Super Bowl junkies. Says Gaines: "I always know exactly what plays will make the phone ring and who will be on the line." His Super Bowl record: all three hours on long distance...
...maternity floor. Before that inspired move, fathers-to-be delayed bringing their wives to the hospital until the game had ended. How long between contractions? One slant off-tackle, an end-around, two passes and a penalty. When the Kansas City Chiefs played in the 1970 Super Bowl, the home-town police had one-quarter the usual number of Sunday-morning calls and just one crime, a burglary; they waited until half-time to question the suspect. The Kansas City Power and Light Co. turned on 15 million extra watts of power to run the city's radios and television...
Dawson was cleared, but betting remains very much on the minds of Super Bowl fans. Super Bowl means time to put the money down, whether it is for $1 office pools or high-roller stakes. It is the biggest day of the year for bookies; estimates of the amount wagered range as high as $260 million. At the Stardust Lounge in Las Vegas, where Super Bowl betting is done legally, fans flock to the windows. Says the lounge's manager: "They'll come here out of the cracks of walls?from Texas, the Midwest, everywhere?to watch the game...
...principal social outlet for Super Bowl mania is getting together with friends to party, or at least munch, and watch the game. Some gatherings are formalized affairs, involving early invitations, official N.F.L. team bunting and other decorations purchased far in advance. Supermarkets in Knoxville, Tenn., report mountains of potato chips carted away in the days before the game; fast-food franchises put on extra help to handle the halftime hamburger crush...
Still, the matter of lodge membership rankles. Always there is the implication that without it, a man of his talent is unfinished, his gifts somehow flawed. Says Tarkenton: "Of course it bothers me not to have played for a Super Bowl champion. But a failure? Lord no. I have played with and against the best players in football since 1961 and I have to believe I belong with the best quarterbacks ever. I don't give a damn about artistry or how much velocity my pass develops or how many tight ends I can knock through a brick wall...