Word: bowling
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...advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey - between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million-strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears...
...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...Super Bowl parties and photo-op Oval Office visits Obama has held with Republicans, Democrats have relied too heavily on their wide majorities in both chambers to ram legislation through, says Doug Heye, a GOP strategist. "There was never any follow-up to those feints at bipartisanship," Heye says...
...year later, Warner led the Cardinals - yes, those Cardinals - to the Super Bowl, where he would have won another title, and MVP, had the Pittsburgh Steelers not rallied late in the game. This season, Warner's final game wasn't pretty, a lopsided 45-14 loss to the New Orleans Saints two weeks ago. But his penultimate performance will be lauded at his Hall of Fame enshrinement. Warner, who is 38, completed 29 of 33 passes, for 379 yards, in Arizona's 51-45 win over the Green Bay Packers on Jan. 10. He finished the game with more touchdown...
...Brady's charisma, or Peyton Manning's overwhelming on-field presence. Still, he is a legitimate part of any discussion involving the importance of those players. He was a surgeon, picking apart defenses with almost flawless accuracy. What else do you need in a quarterback? (See pictures of Super Bowl entertainment...