Word: bowlings
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Dates: during 1990-1999
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...lane 49 shines, dividing the darkness of the otherwise empty alley. Sitting in one of three connecting plastic chairs, Professor Robert D. Putnam leans down to lace up his maroon and tan aerosol-sprayed shoes, and smiles: "The only thing that's off the record is if I bowl a gutterball...
...smoke continues to drift over, Putnam approaches the lane for his next bowl, staring down the white pins in the florescent light. Returning to his seat as the pins are reset again, Putnam gets on a roll, so to speak, about the historical context of our social capital problem...
...players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
...timpani looks as if it were forged for the artistic elevation of soups. Its expansive, gleaming copper bowl tilted jauntily to a side and the drumhead stretched taut over its opening suggest hidden depths of bouillon--of boiling meats and vegetables. The common name for the timpani is, not surprisingly, the kettledrum. Originally a military instrument, primitive versions of the timpani were slung over the backs of horses in cavalry units and, aside from their practical uses in battle, often served in processions and other public events as a sort of status symbol...