Word: bows
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Dates: during 1970-1979
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Stores across the country report a strong demand for bows from customers of all ages and varied stations. At times this summer in the display cases of Chicago's Frank Bros, store there were no long ties at all. Early last year, the bow accounted for less than 1% of tie sales nationwide; now the figure is between 8% and 10%, and growing...
...bow has always had a strange versatility-conveying a certain jauntiness for otherwise staid professors, say, while bespeaking formality in evening clothes. That split image still exists...
Nightclub Entertainer Short says that the bow gives him a "classic and nifty" look. Lawyer Cox changes his bow for a four-in-hand when he argues a case because he thinks that the bow makes him appear frivolous...
Both notions seem to be contributing to the present revival. The bow boom received most of its energy from the Gatsby-look promotion that began some months ago-the whole cardigan sweater, floppy flannel pants, '20s thing (TIME, March 26). But instead of fizzling the way the women's bow tie fad did, bows for men became bigger this summer-in design as well as sales...
...bow that classifies as modern today is not the tacky, pallid, narrow tie that waiters and theater ushers wear...