Word: box
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Dates: during 1930-1939
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...theatre business, box office, as you no doubt know, is largely determined by names and exploitation. Therefore when quite a few of my patrons mention that they saw the reviews in TIME and have been influenced in coming to see certain pictures which lacked both star names and noise- I, and there are probably other exhibitors who have benefited in the same way, am definitely grateful to you and to your movie critic, whose writings are not colored by blurbs but are sincere and impartial and accepted as that by the movie-going public...
Books must be returned to the library by 9 o'clock at Vassar, but there is group of enterprising young things have gone into the business of returning books for a penny apiece. They have a box in the hall of each dormitory where you dump the book and leave a penny in the slot, then they wheel a cart around and pick up the boxes and take them to the library...
When, last week, Madison Square Garden announced that Skater Henie in person would appear in Manhattan this month in a skating spectacle called The Holly-wood Ice Revue, her admirers stampeded the Garden box office, took away $10.000 worth of tickets during the first day of the advance sale. Remembering well that Cinemactress Henie, had recently sustained a slight concussion when she toppled onto her head during the filming of Happy Landing, Garden officials promptly cabled Lloyd's of London to ask for a $250,000 accident-insurance policy. Of the long procession of sport figures-from Dempsey...
...Interest in the Cotton Bowl game in Dallas between Rice and the University of Colorado lay in seeing whether Rice could box up Rhodes Scholar-Select Byron ("Whizzer") White. But in the firct ten minutes of play White smartly intercepted a pass for one touchdown, successfully completed a pass for another, and kicked a pair of extra points, before his line petered out. Then the Rice line smothered him while two Rice sophomores, Ernie Lain and Olie Cordill, led their team to four touchdowns. Score: Rice 28, Colorado...
With Christmas in the offing and the box office in mind, Twentieth Century-Fox decided that a gay musical would be just the thing, and thereupon collected everyone they could lay their hands on and turned them all over to Sidney Lanfield, who happens to be the second highest paid director in the business. Mr. Lanfield's production, "Love and Hisses," now at the Metropolitan, is one of those pictures everyone will like...