Word: box
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Dates: during 1940-1949
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...Football players are less expensive when paid with [scholarships]. Besides the cash value . . . the prestige, popularity and coeducational opportunities of the successful campus athlete are premiums an honest system would find it hard to replace. And even if a team could be operated as cheaply with time-clock players, box-office figures prove that the old school try still outdraws the frankly professional game...
...boss of the Brooklyn Dodgers, Rickey is a mixture of Phineas T. Barnum and Billy Sunday, who is prone to talk piously of the larger and higher implications of what he is doing. There were large implications, of course, in signing Jackie Robinson, but the influence on the box office was a lot easier to figure. Jackie Robinson has pulled about $150,000 in extra admissions this season...
...Hollywood, the situation is far from funny. The trades have been full of stories about wholesale firings; panicky studios have cut salaries of office slaveys and minor employees. Big stars, on the other hand, can demand, and get, better prices than ever; for big names are still the best box-office insurance...
Despite a slump of several months and despite the low, mournful howls of exhibitors, the 1947 box office has continued at a better rate than record-breaking 1946. August favorites, according to Variety...
...pushed up the sleeves of his shirt and looked out over the crowd in the brush arbor. "I feel the power acomin' on. Thank you, Jesus, I feel the 'nointing!" He plunged his hands into the box and brought out two giant rattlers. A woman near him screamed, "Thank you, Jesus," and became rigid. A young girl cried out, "Hit's the power," and began shouting unintelligibly. Women moaned and reeled. In the hot night, the guitars thrummed...