Word: box
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Dates: during 1940-1949
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...rich, and rich people sent their secretaries to find out how to stay that way. (One Boston chartist reportedly took in $50,000 in 1945 from Wall Streeters alone.) Customers included top diplomats who wanted to know world-policy trends, and movie stars curious about 1946 box-office statistics...
...Swiss-imported "The Last Chance" well deserves the title of the most intelligent non-documentary film to come out of this war. There have been more complex plots, more natural dialogues, and more starting acting, but the powerful impact of "The Last Chance" makes a good many box office smashes look somewhat green around the gills...
...villain, in the Hollywood sense of the word-even the fascist is an understandable human being. Nowhere have the Swiss fallen into the trap of personifying evil in well-known typed characters: the snivelling, mustached Italian informer, the hard-bitten, blond German storm trooper, or the bloated soap-box Mussolini. Instead, they have kept evil as a massive force--the German Army or War--against which everyone in the film is pitted; the result is a refreshing relief from the run-of-the-mill war movie technique...
There are other pleasant people in Three to Make Ready, notably expertly exuberant Dancer Harold Lang (Fancy Free) and wryly imperious, tonily shrill Brenda Forbes, a kind of Class B Lillie. But otherwise, Three to Make Ready is a very wet box of matches-a bathroom sketch whose humor is even more out of date than the plumbing, an interminable Sad Sack todo, a facile take-off on Oklahoma!, comments by a grimly recurrent radio comic named Arthur Godfrey. Everything considered, Three to Make Ready would have done far better to confine itself to Bolger and a backdrop...
Bonbons & Books. The man who put this golden formula to work in the U.S. is nervous, precise Harry Scherman, 59, a onetime free-lance writer. When he flopped at that, he went into advertising. For a client, he devised a plan to give away pocket-sized classics with each box of candy, was amazed to find later that 1,000,000 classics a year could be sold for 10? apiece without candy...