Word: box
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Dates: during 1940-1949
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...from under--at Harvard, say--is truly alarming. Lost, she turns to the local women's club, gardening, or ladies' aid, and thinks of what her children were like a few years ago. And then, on the second Sunday of May, comes Her Day, and with it a box of chocolate brandy delights. Ah, mother-love...
...stocky, black-haired little man with broad shoulders and a wide-lipped Irish face and a slight trace of brogue. He is humorless; shy around women, but an easy mixer among men. He neither smokes nor drinks, wears ill-fitting blue suits and policemen's box-toed shoes. His health is good. Said a friend: "He lives, eats, drinks, sleeps and dreams politics...
...good sense of the U.S. people. No philosopher, he has a mind that refracts facts rather than absorbs them. But he has a Jeffersonian view of the importance of the people's voice. It is a constant source of irritation to him that the sports page, with its box scores and summaries, its racing charts and batting averages, does for sports what Gallup wants to do for all of the U.S. "Everything is reduced to facts and figures but the things that count," he says...
Since 1939, Gallup's Audience Research Inc. (TIME, Oct. 13) has been pre-testing movie titles, scripts and casts for Hollywood producers, can now predict for nervous movie magnates the final box-office draw within 3%. Last fall a similar setup was organized to measure the pulling power of radio stars (top draw in both by the Gallup yardstick: Bing Crosby). The full Gallup empire takes an annual operating budget of around $750,000 a year, maintains offices in Princeton, Manhattan and Los Angeles, requires a staff of 1,200 part-time interviewers for the Gallup Poll alone...
...make-work requirement in many newspaper contracts with printers. Advertisements which are set up outside a newspaper and plates or mats of them sent in must be reset in the newspaper composing room. The duplicated type, unused, is then thrown into the "hell box." The I.T.U. contends that this useless make-work is the only way it can assure jobs for all its members...