Word: box
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Dates: during 1950-1959
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Soft Sell. In Hollywood, the shoeshine boy outside the CBS building chipped away at actors' sales resistance by chalking on his shoe box a knowing come-on: "One Shoe Shined Free...
Beefy Adhemar is a handshaking charmer with a common touch. Beginning as a member of the São Paulo state legislature in 1934, he went on to become governor, first by presidential appointment, and. in 1947, by the ballot box. He grew wealthy in office-but at the same time built hospitals, roads and schools. His luck ran out in 1954 when he lost the governorship to Jânio Quadros, who campaigned on the charge that Adhemar was a thief. In the 1955 presidential race, Adhemar ran a poor third...
...plastic operations. She has a new lower jaw with a denture, and eats normally. Though now presentable-looking, she would like to give the plastic surgeon a chance to achieve perfection in his art. So, says Gillies: "When I am on my last ride in my little box, she will run alongside, calling in her distorted voice, 'Please, sir, just one more operation before...
...Male Press Box. In her predominantly man's world, Bachelor-Girl McCluggage is finding that her sex can be both a handicap and an asset. At the Indianapolis 500 last spring she was barred from the all-male press box, had to interview drivers through a hole in the fence. "They hate me out there," she says frankly, "and I hate them." But she has less trouble than many of her male co-workers in knocking down the reserve of reticent athletes. A recent example: Toni Sailer, Austria's world champion skier. "All accounts...
Director Minnelli plays his game of pseudo-sociological croquet with the careless good form of a man who does not have to worry about making his satiric points. He plays for the box-office score instead, working the sex angles and the big names and the "production values" -yum-yum Metrocolor, flossy furniture, slinky clothes-with the skill of a cold old pro. The comedy is kept on a fairly low commercial plane too. The funniest line concerns a retired pugilist. "Who is that man with no nose?" asks wife Bacall suspiciously. "Oh, he has a nose," says husband Peck...