Word: box
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Dates: during 2000-2009
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...happened to every parent: you buy little Sammy the hottest new toy, and he's more excited to play with the box it came in and the Styrofoam peanuts...
...York City-based architect David Rockwell has come up with some ingenious ways to amplify that familiar scene and, in the process, is bringing to the U.S. the most innovative playground design since child psychologists started fiddling with jungle gyms in the 1960s. Dubbed the Imagination Playground in a Box, his creation takes sand and water - two things all kids love - and adds in dozens of loose parts: foam building blocks of various shapes and sizes, buckets, wheelbarrows, brooms and shovels. All these elements come neatly stored in a mobile shipping container. "You just open this thing up, and kids...
...Rockwell didn't want to limit the fun to just one place. So he came up with a portable version that is meant to complement existing play structures, not replace them. Through a partnership with kid-focused nonprofit Kaboom!, Imagination Playground in a Box is expected to arrive at more than 1,000 parks and schools nationwide within the next five years. "Demand is also tremendous from day-care centers, pediatricians' offices and children's museums," says Kaboom! founder Darrell Hammond. "This could fundamentally change adults' ideas of how children play...
...accessibility does carry a higher price tag. Leone acknowledges that Boundless Playgrounds do cost a community more. The organization raised more than $2.5 million last year to help defray the additional expenses in several municipalities. Rockwell and Kaboom! are exploring how royalties from the Imagination Playground in a Box - the portable wonderlands cost approximately $6,500 a pop - can fund an endowment to cover one rather significant, ongoing cost: a paid Play Associate, i.e., a trained adult who can help direct play while ensuring that those loose parts don't go missing. "It's a model we've borrowed from...
...some people were not making money at all during the great capital bonanza of the last half decade. Prosperity was in tremendous supply because people wanted it to be. Madoff was "making" billions of dollars while actually losing billions. His fund was a pool of toxic assets in a box...