Word: box
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Dates: during 2000-2009
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...BOX: ''I hate every f---ing place in the world. I hate Europe. I hate the Bahamas and ll those islands filled with hostile natives.'' -- HOWARD STERN
...Dark Knight's unprecedented box-office might is "mind-boggling for us," says Dan Fellman, president of domestic distribution for Warner Bros. Pictures. (TIME and Warner Bros. are both subsidiaries of Time Warner.) The film benefited from a unique mix of factors beyond the usual superhero movie hype, including a buzzed-about performance by the late Heath Ledger as the Joker, perfectly pitched marketing, agile distribution and gas prices that have made a night at the movies an attractive alternative to a summer road trip. It also helps that The Dark Knight, as most critics and audiences attest...
...After Ledger's death, curiosity about his performance - not always driven by the best of impulses - only grew. "It added to a certain mystique about the film," says Steve Mason, box-office analyst at FantasyMoguls.com. While Warner Bros. was anxious about appearing to capitalize on interest in Ledger's death as The Dark Knight's release date approached, it resumed showcasing Ledger in trailers. "The performance is so good, had they not highlighted it, it would have been a mistake," says Paul Dergarabedian, president of box-office analysis firm Media By Numbers. In the end, Fellman says, "[Ledger] certainly...
...When it came to breaking box-office records, Batman wasn't flying solo. Universal's Mamma Mia! earned $27.6 million to snare the best opening for a musical, narrowly beating out last summer's Hairspray and helping propel the record weekend sales across the industry...
...built on first-weekend hype that quickly falls off as new films arrive in theaters, but audiences are spreading good word of mouth and, in some cases, returning to see the film on IMAX screens. Whether there'll be enough returns to put The Dark Knight in all-time box-office territory remains to be seen. But Hollywood appears to have its box-office superhero...