Word: box
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Dates: during 2000-2009
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Design Innovation: Rebranded mints with an identifiable sound, a catchy name and a clear, pocket-fitting rectangular box. The same marketers who brought Nutella to the U.S. made these miniature pill-shaped breath fresheners the candy world's cutest icons...
Design Innovation: Stuffed a mop into a box...
...back. "You're looking at a team with five or six guys that are 6 ft. 3 in., 6 ft. 4 in.," says Keller. "They can still be mechanical - we are going to win a free kick - then there's going to be five monsters flying into the box." Pencil in the monsters for the semis...
...game, says Keller, "is the style of game that everybody wants to see. Everybody has respect for Sweden. But what do you want to watch?" As a goalkeeper, Keller doesn't want to watch Cristiano Ronaldo standing over a free kick, or Ruud van Nistelrooy anywhere near the box. "You don't even know he's there," he says of the Dutch striker. "You turn around and the ball's in the back of the net." And Van Nistelrooy will have Real Madrid teammates Arjen Robben and Wesley Sneijder in support, along with Arsenal's Robin van Persie...
...Students have different needs than they did in 1930,” she said. “They don’t need squash courts, but it would be lovely to have some black box theaters—things that are more contemporary that students would actually...