Word: box
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Dates: during 2000-2009
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...Sunday morning in Hollywood, and the experts have declared the winners and losers of the weekend box office, for which the celebrity contenders were Jim Carrey in Disney's A Christmas Carol, George Clooney in The Men Who Stare at Goats and Cameron Diaz in The Box. Headline in The Wrap: "$31M Lump of Coal for 'Christmas Carol'." And from Nikki Finke's Deadline Hollywood: "Happy Holidays? Not for Stars: Carrey, Clooney, & Cameron Open Soft This Weekend." Meanwhile, Variety trumpeted that "'Precious' finds special place at box office...
...very odd Clooney comedy came in third, with $13.3 million, just beating out the $12.9 million gleaned by the low-budget alien-abduction thriller The Fourth Kind. Trailing these were the unkillable phenomenon of Paranormal Activity, with $8.6 million in its seventh week, and Diaz's The Box, limping into sixth place with $7.9 million. Finally, playing at just 18 theaters, the heralded drama Precious: Based on the Novel 'Push' By Sapphire amassed an impressive $1.8 million - the same amount that Hilary Swank's Amelia earned on more than 1,000 screens. (Read TIME's Christmas Carol review...
...Carrey movie of the past five years in which he has been seen. (In the CGI-cartoon version of Dr. Seuss' Horton Hears a Who, Carrey provided the elephant's voice.) And Goats opened stronger than any Clooney movie of this decade that didn't costar Brad Pitt. The Box certainly didn't measure up to recent Diaz openings, even middling ones. But, like Goats, it cost only about $25 million to make. And Warner Bros. didn't exactly lavish big bucks on marketing the movie. The age-old industry parlance applies to The Box: "It wasn't released...
...would have four or five films in that $4-to-$6 million range and four to seven films in that $1-to-$3 million range. Now we likely have just three or fewer films in the $1-to-$2 million dollar range." (See 10 lessons from the 2009 summer box office...
...there any encouraging news from theaters. From 2001 to 2005 independent film made up around 25% of the total domestic-box-office gross. That percentage has dropped to 18% for year-to-date...