Word: box
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Dates: during 2000-2009
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...consulting firm that's a leader in the fast-growing industry called neuromarketing. Neuromarketing uses the techniques and technologies of neuroscience - particularly FMRI scanners - to better understand how our brains react to advertising, brands and products, reactions that mostly occur subconsciously. This burgeoning ability to peer inside the black box of the brain to see how it processes images and messages and reaches decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy...
...time could see was how television was beginning to reorder America's fantasy life. Yes, the movies had already lost about one-third of their audience to the new medium, but that had to be, in Hollywood's arrogant opinion, a temporary thing. How could a little box, projecting flickering black-and-white images in the corner of the rumpus room, replace the romance of movies on a big screen? It seems likely that Reeves thought he could hide in plain sight on the contemptible small screen - do his part, collect his paycheck and go on dreaming about getting...
...spiral," and while voicing concern about Iran's influence, he cautioned against the thought of American military action to thwart Iran's nuclear ambitions. "I don't think the Middle East could afford another war," he said. "A war with Iran would sort of open a Pandora's Box and one that I don't think the Middle East would recover from...
...Pictures. The unexpected decision to fire Freston, a longtime Redstone friend and lieutenant, comes just two weeks after the chairman surprised the entertainment industry and Main Street by kicking Tom Cruise's production company off the Paramount lot after 14 years, ostensibly for conduct unbecoming high-priced talent whose box-office receipts weren't as boffo as before. Reif Cohen, citing Freston's stellar record at the helm of MTV, predicted that moviemakers won't like news of his dismissal any more than investors did, and she could be right. ?Tom Freston is a friend and business associate...
...Hollywood's historic resentment of corporate influence on creative decisions has rarely been higher than it is now, with many industry veterans blaming a bean-counter mentality for a number of box-office disappointments in recent years. "Brilliant ideas come from brilliant people who don't really care about stock price," said film and TV producer Bernie Brillstein...