Word: box
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Dates: during 2000-2009
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...Finally, the bosses want to trim the fat and the inventory. At a time when studios are wailing about box-office flatlines (though this year's take is up from 2005) and insufficiently ballooning zillions from the DVD cash cow, Paramount figured that committing to another long skein of expensive movies from the erstwhile boy wonder...
...behavior Redstone really found unacceptable was Cruise's recent performance at the box office. As a New York Times list of his top-grossing films indicates, Cruise hasn't had a big hit this century that wasn't either directed by Steven Spielberg (himself a mass-audience magnet) or part of the Mission: Impossible franchise. And even there, in real dollars or inflated ones, each successive film has earned less money than the preceding...
...find much fault with Cruise's "recent conduct"; he's done nothing lately but deprive tabloids of his and Katie's baby pictures. This time, it is about the money. Cruise, the studio had decided, is more trouble than he's worth. His shenanigans, they compute, have diluted his box office clout. Not morals or ethics. Simple arithmetic...
...studios bother with prima donnas like Cruise and stick with the reliables, the stars of hit comedies? All this millennium, Adam Sandler has made medium-budget blockbusters, grossing more than $100 million at the domestic box office six years in a row. Jim Carrey can be huge in the right project. Will Ferrell has become a major deliverer. Talladega Nights, if it keeps on motoring at its turbo pace, could end up one of the top five grossers of the year (after Pirates of the Caribbean 2, Cars, X-Men III and The Da Vinci Code); and it was made...
...source with knowledge of Paramount's thinking replied, "You have to factor in how much he cost them. His production deal was expensive and he was providing diminishing returns, based on his box office performance and the [off-screen] behavior that the studio executives felt was impacting...