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...currently equipped to show movies in the suddenly megafashionable format, and though theater chains are scrambling to convert more screens, they and the studios still feel the shortage. This weekend there will be an unprecedented 3-D-theater traffic jam as Clash of the Titans joins last week's box-office champ How to Train Your Dragon and the Disney blockbuster Alice in Wonderland. That could make this the first weekend in movie history when the top three pictures at the domestic box office are shown in 3-D - except there aren't enough venues with suitable screens...
...movie landed last weekend on about 2,000 3-D screens, with about the same for 2-D, and earned $43.7 million - more than enough to win the box-office race but considerably less than the opening, the same week last year, of DreamWorks' Monsters vs Aliens. The dip may be attributed to a lack of stars in the voice roles or to the more traditional, Disney-feature-like story and tone, but it could also be that more 3-D screens would have given Dragon more firepower. (Watch TIME's video "The 3-D Experience...
...Cash of the Titans The rush to 3-D began in earnest early last year, with much tub-thumping about how A-list directors like Steven Spielberg and James Cameron were testing the format. The box office verified that interest: four of the top dozen domestic hits of 2009 were shown in 3-D. Three were animated features: Up, Monsters vs Aliens and Ice Age: Dawn of the Dinosaurs. The fourth film: Avatar. James Cameron's eco-epic, which quickly became the No. 1 moneymaker in movie history, proved a couple of things about 3-D. In the right hands...
Admissions officers hoisted box after box of decision letters—2,110 acceptances and over 28,000 rejections and waitlist letters—into the back of a waiting mail truck yesterday, then celebrated the completion of this year’s first round of decisions...
After applauding the loading of the final box and waving goodbye to the departing decision letters, the staff proceeded inside to celebrate...