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Surprise: dweebs rule! Wimpy Kid showed unexpected appeal and did the best of the new releases at the domestic box office. Its $21.8 million edged The Bounty Hunter's $21 million, according to official studio estimates. With a teacher's-pet A-minus in CinemaScore's poll of exiting moviegoers, the comedy about a bright boy's passage through sixth grade should prove best in class for youngsters over the next few weeks and do well enough to green-light a sequel. (Kinney has published four books in the series, with a fifth due out this year...
...these films trailed Alice in Wonderland, whose $34.5 million made it the box-office champ for a third straight week. The fanciful collaboration of Tim Burton and Johnny Depp has earned $265 million in North America and an additional $300 million abroad to become the biggest worldwide hit since Avatar, which is still in the top 10 after 14 weeks. (See James Cameron's special effects...
...detergent packages. Of the 32 different sizes of Kellogg's cereal brands offered by WinCo, Walmart carried just seven. Of the brands both stores sold, WinCo was cheaper on six of them - two different sizes of Raisin Bran, two different sizes of Frosted Mini-Wheats, one Rice Krispies box and one Cocoa Krispies box. At WinCo, a huge sign trumpeted that a 42-ounce box of Quaker Oatmeal cost $2.48. A similar sign stood at Walmart - Quaker Oatmeal, 42-ounces...
...this speculation seems somewhat foolish once you've seen the Swedish film adaptation of Dragon Tattoo, subtitled in English and arriving in America this week after storming the European box office. The Lisbeth you know from the books (and an awful lot of you do know her - the paperback of Dragon Tattoo just finished its 36th week on the New York Times bestseller list) as a flat-chested Swedish girl with spiky hair, punk clothing, black lipstick and a bracingly bad attitude toward rules, has already been found. Her name is Noomi Rapace and she owns the part...
...flashy label backed by health and consumer groups that's based on the colors of a traffic light. Already fixtures in many British supermarkets, the labels use red, yellow and green circles to indicate how healthy products are in four categories: fat, saturated fat, sugar and salt. If a box of cookies is high in sugar, for instance, it'll get a red light. Food and drink companies oppose this approach and prefer to maintain the status quo - requiring only the calorie content to be displayed on the package front, with nutritional information listed on the back. The European Parliament...