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...eBay's retaliatory measure has proven surprisingly revealing. It turns out that eBay can generate a lot of traffic from Google even without bothering to advertise. A quarter of the search traffic Google sends to eBay comes from people typing in terms like "ebay.com" into Google's search box, rather than from ads paid for by eBay, according to research firm Hitwise. And given that Google's ad policy prevents it from placing rivals' ads when users type in "eBay," the auction site gets a decent showing on Google even without paying for it and without rivals' ads cluttering...

Author: /time Magazine | Title: Google vs. eBay: Round One | 6/15/2007 | See Source »

...tale of two movies. On the first weekend in June, Pirates of the Caribbean: At World's End led the North American box office with $44 million. In second place was the no-star comedy Knocked Up, at $30 million. Which number made Hollywood happier? The second, because the budget of the Judd Apatow comedy was also in the $30 million range, about a tenth that of Pirates. And as word of mouth goosed Knocked Up's weekday grosses past Pirates, the film also certified its leading man, Seth Rogen, as a new comedy star. First law of movie economics...

Author: /time Magazine | Title: Comedians' Little Secret | 6/14/2007 | See Source »

...bill for the movie's cost overruns; Universal did. The final price tag was something like $175 million, the highest ever for a comedy, and that doesn't include the $40 million or so for marketing the picture. If Evan Almighty, which opens on June 22, triumphs at the box office, it will prove the second law of movie economics: that a comedy star can carry a big picture...

Author: /time Magazine | Title: Comedians' Little Secret | 6/14/2007 | See Source »

...Something About Mary and Night at the Museum, when he's not taking roles as the pompous, uptight bad guy (in, say, Dodgeball) or the preening oaf, as in the well-nigh-immortal Zoolander. The moneymen love Stiller too, because he's the rare comic star with international box-office clout...

Author: /time Magazine | Title: Comedians' Little Secret | 6/14/2007 | See Source »

Looking ahead, investors want to see the fruits of Iger's fresh direction: new revenue streams from Disney's maturing broadcasting business, higher profit margins at the consumer-products unit, another year of box-office winners from the movie studio and signs that Disney's revamped online operation can contribute significantly to the bottom line. "The $64,000 question is: Where does Disney go from here?" says Miller, of SMH Capital. The Internet Group is working on YouTube-style user-generated content, MySpace-style personal Web pages and online social networking on Disney.com that is safe and family-oriented...

Author: /time Magazine | Title: Building a Better Mouse | 6/14/2007 | See Source »

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