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...even the shrewdest movie executives, picking projects that will resonate with today' s finicky audiences is a hit-or-miss proposition. Those who are mining the 2006 box office results for ways to raise their average might consider lifting a page from the Sony Pictures script...
...Since launching its colossally successful Spider-Man franchise in 2002, the movie studio has racked up at least $1 billion in North American box office revenues annually, even in years when the web-spinning superhero was on a hiatus. That streak was in jeopardy last year after a string of pricey flops (Remember Lords of Dogtown, Stealth and Deuce Bigalow: European Gigolo?). Although Sony wound up hitting the $1 billion mark, it sank to third in the year-end rankings, putting it out of the top two places for the first time in the Spider-Man era. "Last year...
...short order, however, it has rebounded to set an industry record by releasing 12 movies that opened in first place. Among them: The Da Vinci Code, Click, The Pink Panther and Talladega Nights: The Ballad of Ricky Bobby. The hit parade has put Sony back atop the box office heap this year, with over $1.3 billion in domestic revenues already on the books and several high-buzz flicks--including the just-released Bond remake Casino Royale and next month's The Pursuit of Happyness starring audience favorite Will Smith as a homeless father--expected to add significantly to that total...
...instance, sources say Sony persuaded the actress--who got a reported $20 million to headline its Charlie's Angels: Full Throttle in 2003--to accept cash up front and a share of the revenue after the studio covered its production and marketing costs, rather than a percentage of the box office take from opening day forward...
Garcetti and Leu were each presented with a navigational compass in a box inscribed with an excerpt from John F. Kennedy’s 1960 speech...