Word: box
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...firm based in Oxford, England, and a leader in the fast-growing industry called neuromarketing. Neuromarketing uses neuroscience--particularly fMRI scanners--to better understand how our brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense...
Fendi's Burke adds the capacity to encourage others to take risks. "A CEO must provide confidence. Designers need to be able to trust us. We're there to support them, especially when they're trying to do something out of the box. That's precisely not the moment to be rational and figure out whether it is going to work. That's the moment to say, 'Yes. Let's go with it.' You back 'em up," he says...
...recent trip overseas, my fiancé and I were much aware of the increase in security. But we did find something puzzling and alarming. On flights to and from Europe, we were surprised that we were provided with metal eating utensils, including a serrated knife. If a couple of box cutters brought down the World Trade Center nearly five years ago, doesn't someone out there have any sense by now not to provide metal eating utensils to passengers? Paul S. Wax Teaneck, New Jersey...
...familiarity they've got, thanks to the staggering success of the tabloids. Instead of the escapist "insert yourself here" print ads and commercials featuring the (relatively) blank canvas of a model, we're met with a face so familiar that we know not only the box-office stats of her last movie but also the names of her children and which coffee chain she prefers. And given that the financial stakes are so high?with Oscar winners demanding beauty contracts worth up to $12 million a pop?the question is, Is she really worth...
...animal kingdom-ugly spiders and crocs, snakes and sharks. Kids imbibed the childlike exuberance of the loud man in shorts and his taste for adventure; he was more like them than their parents-buttoned-down folk who worked in offices or crafted rules to keep them in their box. Of course, Irwin offered an escape. And the messages he passed on, regardless of the means he used, were positive ones about preserving wildlife habitat and living with delight...