Word: boxboard
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Dates: during 1940-1949
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Alton (Ill.) Boxboard Co. decided to try the idea to the tune of a $25,000 advertising budget. Their St. Louis test campaign upped collections 25%. With these results to back him up, Block soon sold the industry on the scheme...
...boxboard industry's chief raw material is wastepaper-old newspapers, discarded wrappings, magazines. Only 28% of the nation's paper is now recovered. About 50% is lost in furnaces and rubbish heaps. Last year the junkmen collected about 5,500,000 tons-about half 1942's needs. The defense bite alone (boxes for Army shells, etc.) is expected to take two-thirds of the industry's output...
With a squint at the Government's aluminum drive troubles and a hard look at the looming shortage in paper pulp, the U.S. boxboard industry last week was busy with its own drive...