Word: boxes
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Dates: during 1960-1969
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...discount house. Merchandisers tell the tale of one buyer whose pre-Christmas inventory totaled six toasters; the week after New Year's it had swelled to twelve. One New York City housewife has raised the technique to a high art. Each year her husband receives a gift box of Fabergé perfumes from the manufacturer. The lady returns it, bottle by bottle, to all the stores where she has charge accounts, thus accumulating $75 worth of credits...
Like it or not, Senator Robert Kennedy has a reputation he can't shake for hanging tough, cool and humorless. The combination might be surefire at the ballot box, but at the box office-sure chill. Or so it seemed until a few weeks ago, when out came Wild Thing, a new 45-r.p.m. recording of a big-beat tune. The vocalist is a dead ringer for Bobby and he purportedly is at a recording session...
Mother and Dad looked on beamishly from a pink-and-silver box high above the floor, and the orchestra burst into America the Beautiful. With that, Julie Nixon, 17, younger daughter of the former Vice President, stepped forward into the Grand Ballroom of Manhattan's Waldorf-Astoria Hotel to make the first curtsy at this season's International Debutante Ball. Her sister Patricia had preceded her by two years as the U.S. representative at the gala, which presented 56 debs from twelve nations. Julie, a Smith College freshman, may have one-upped her sister in the escort department...
...members wear white tie and tails, the club is the last vestige of the courtly pomp and pageantry that once attended grand opera. Last week members sipped champagne and dined beneath crystal chandeliers in their sumptuous clubroom in the new Met, then adjourned to their two tiers of box seats to hear Die Meistersinger. It is a weekly ritual that has been going on no matter what the opera for 73 years, but now, in the name of progress, tradition is bending...
Formula here is the key word. Back in the '30's, Howard Hawks made a fishing picture called Tiger Shark which, for a "B" picture, was a box-office hit. Legend has it hthat soon afterwards, the head of Warner Brothers' "B" picture unit went to his writers saying, "Write me Tiger Shark with a circus setting" or "Do Tiger Shark with airplanes." Hollywood knew that character and plot was the necessary evil that turned the uncommercial documentary into fairytale fiction and potential box-office gold. They also knew that a popular plot could be used again and again...