Word: boxful
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Dates: during 1940-1949
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...blame for Rank's plight was put on England's 40% entertainment tax, through which the Labor government got $25,000,000 from Rank's films alone. Said Rank: "Too much of the industry's life blood is being drained out of the box office." His plaint was echoed by Sir Alexander Korda, independent moviemaker who has also had his troubles, and who has also asked for aid in the form of tax relief for the industry...
...despite the risks, the expense and the wear & tear on its most precious commodities, Hollywood is convinced that the personal-appearance tour is here to stay-at least until the box office flourishes again. Explained a press-agent last week: -"You can't just let your product go into a theater casually any more...
...hounds, seven- stars had journeyed to London to show themselves at this week's Royal Film Performance. O'nce disdained as a last resort of the screen's has-beens, personal appearances have grown into a multi-million-dollar studio campaign to pep up a sluggish box office. Hollywood has learned that a star in the flesh can fatten a cinemansion's receipts by as much...
Last night the Young Republican Club placed in every College mail box a flyer claiming that the CRIMSON abused the Club on November 7 and 8. Here's what the HYRC charges; our answers follow...
Whenever Hollywood's box office slips, as it did last month,* puzzled moviemen ponder such possible causes as the weather, the crops and the local bingo games. Last week a fledgling producer, Novelist Polan (There Goes Lona Henry) Banks, offered a fresher theory: Hollywood has been underestimating the power of a woman. Banks told the Motion Picture Herald...