Word: boxful
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Dates: during 1940-1949
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Last week Fred Levy changed tactics. He would make his wares plentiful and cheap. He switched over to machine production, to step up output. Then he made a deal with Rexall Drug Inc. and 500 other stores, to sell 2,000,000 one-pound boxes at $1 a box this year, and with ABC Vending Corp., world's largest vendors of candy, to sell a 10? candy bar (Blum's first bar) in its slot machines...
Penalties were so heavy in the middle of the second period that at one time four men--two on each team--were packing the penalty box. . . . A skating Northeastern majorette entertained between periods. . . . In the second game of the doubleheader BC trimmed...
...Exhibitors are agreed that they have never had a first-class western that was a box-office failure...
Rank & file U.S. movie exhibitors may not care much about cinematic art for its own sake, but they know what they want from Hollywood. Last week the exhibitors drew some conclusions from their box-office receipts. After polling its exhibitor-members across the nation, the Allied States Association announced: Hollywood's pictures (and advertising) have been truckling to the tastes of "sophisticated Broadway audiences" and "professional reviewers," and run a serious risk of becoming "class entertainment...
Heartened by its first profitable period in two years, E.L. last week ended its third shutdown by starting work on four films. The outlook was brightened by the box-office success of The Red Shoes, one of the films it has been distributing...