Word: boxful
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Dates: during 1950-1959
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Other stars have leaped onto the bandwagon for more mundane reasons. Why does Rock Hudson, the nation's No. 1 box-office draw, plug safety razors? Says a friend: "Naturally, because he can use the dough." Fred MacMurray and Wife June Haver lent their faces to American Gas for a $6,000 kitchen, plus air conditioning for their ranch. Claims one bubbly member of Ad Row: "We can give very high-style publicity. Now we are selecting stars, not soliciting them...
Johns paints the American flag in various colors, including the conventional ones. Or he paints targets, or numbers arranged in little squares. Or, tiring of that, he will put a frame around an opened book and paint the whole thing red. Or he will attach a music box to the back of a blue collage, with the key sticking through the front. "The music box played Silent Night," he remarks. "I fixed it to go 'ping, ting, click' instead." Prize exhibit in the Museum of Modern Art's "Recent Acquisitions" show last week was a Johns target...
Dempsey & Duchin. By 1933, Har-onicist Adler had begun to catch on, and next year he went to England. Despite a mixed reception from the critics, he was a box-office smash. He married Eileen Walser, a London model, and began to tour the world. He was away so long that when he decided to come home in 1939, no one remembered him. "I was offered a job," he recalls ruefully, "in Jack Dempsey's bar." Then an appearance with Eddy Duchin got him started again. When World War II started, he traveled the world once more, entertaining troops...
Pace Setters. With the quickening in the architectural air even the oldtimers, once content merely to refashion their own styles, have turned innovators again. Le Corbusier's small French chapel at Ronchamp shows that the man who first put the box on stilts now leads in the move toward sculptural plasticity. Redoubtable Frank Lloyd Wright, who once made his houses hug the earth, built Manhattan's still unfinished Guggenheim Museum of reinforced concrete in the form of a giant snail shell resting on its smallest point. Even the austere Mies van der Rohe, in his proposal...
...Price of Alaska. Why is Wall Street intrigued? Hollywood has adjusted to the threat of TV far better than anyone expected. Box-office receipts have dropped some 20% since the high of 1946, but moviemen expect attendance to level off at its present 40 million a week. Though no one knows exactly how many pictures Hollywood will produce this year, the total will probably be about 250, far below the 600 of Hollywood's heyday, but hardly the output of a dying industry. Twentieth Century-Fox says that it is "enjoying the greatest production spurt in 13 years...