Word: boxful
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Dates: during 2000-2009
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...Efron proved there is life after High School Musical. His body-swap comedy 17 Again will earn $24.1 million, according to studio estimates, to top the North American box-office for the first weekend in months when absolutely no one in the all-important 13-24 demographic was on Spring, Passover or Easter Break. (Hence the lowest winning total since late February...
...three debut films offered a wide choice of leading men - winsome Zac, action-toughie Jason and Oscar-man Russell - who appeal to three different movie constituencies: tween girls, slightly older males and adults only. The box-office results tell us a bit about who can be counted on to go to the movies to see their favorites...
...naval-adventure yarn Master & Commander was meant to launch a franchise but didn't because it couldn't recoup its lavish costs, taking in $95 million in North America on a $150 million budget. The period boxing epic Cinderella Man, reuniting Crowe with Beautiful Mind director Ron Howard, made its expected impact neither at the box office nor with the Academy. Attempting to show his sweet, light side, he teamed with with Gladiator auteur Ridley Scott for the romantic comedy A Good Year; that sad misfire earned just $7.5 million in its entire domestic run - less than 17 Again...
...last few years, taking fewer roles to spend time on his Australian farm with his wife and son, Crowe has had mixed results as a box-office lure. American Gangster, where he was second-billed to Denzel Washington, was a hit; Body of Lies, with Crowe supporting Leonardo Di Caprio, was a flop. State of Play (a flat, unenticing title for what means to be a smart, pounding thriller) may have one of those twisty plots that mass audiences think will make their heads hurt; they'll watch it in a few months at home...
...that's the big problem for Crowe, Julia Roberts (Duplicity) George Clooney (Michael Clayton), all of whom have starred in conspiracy dramas written or co-written by Tony Gilroy. They and their films appeal to adults - in box-office terms, the all-unimportant 25-to-80 demographic. The theatrical release of their films is just the teaser campaign for the real release: when they're available on Netflix...