Word: boxful
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...Very Nice. Or Funny. It managed a decent $8.7 million on opening day, dropped 15% on Saturday, Aug. 1, and is expected to finish the weekend at $23.4 million. The good news for Apatow and his long-ago roomie Adam Sandler is that their film topped the weekend box office at domestic theaters. The bad news ... Where to begin? Funny People cadged the lowest take for any No. 1 film this year. Not just in the prime-time summer months - we're talking January too. It was also Sandler's poorest opener in five years, since Spanglish. And it earned...
...This year's total theatrical revenue is still about 10% higher than last year's at the same time, and attendance is up nearly 8%, but the box office is slumping fast. This weekend's take is expected to be down 25% from the same frame last year, when the top four movies (The Dark Knight, The Mummy 3, Step Brothers and Mamma Mia!) grossed more than the top 10 this weekend. The studios front-loaded their prime merchandise, and now the shelves are getting bare. Note to moguls: Summer usually lasts three months, whenever you decide it begins...
...Here are the studios' official weekend estimates for the top 10 movies, as reported by Box Office Mojo...
...Give fuller descriptions of the merchandise. Click on a title and you get a picture of the DVD box and a 60- to 80-word summary of the plot, with the stars, the genre and often the director listed. That's sufficient for big, recent works, but of little help for older movies. On some multifilm packs, the titles aren't mentioned. Other oldies may have several editions, of varying visual quality and with great extras or none. Netflix usually carries only one edition. To find out which one, you must go to a site like Amazon.com, find the item...
Usually, stars are paid what they will bring in at the box office. So if you get, let's say, Will Smith, you're guaranteed to get his salary or more the first weekend, just by his name alone. The movie doesn't have to be fantastic. But he certainly draws people in, and that's why we pay him the money...