Word: boxtops
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...among the flakes or offered on the label. This week. Cereal Giant General Mills moves to serve a better after-breakfast bonus. On 45 million boxes of nine "Big G" cereals. General Mills will offer juvenile crunchers a serious, 48-page "Nature's Wonderland Stamp Album." For one boxtop and 30?, a kid can be the first in his neighborhood to study 45 species of wildlife with the aid of fact-crammed texts and sets of six-color stamps to be pasted into the album...
...land where the cartel philosophy lingers on, and where many people tend to scorn price discounting as a plot to put the little man out of business. German law forbids any claims that one product is better than a competing one; also banned are "Brand X" comparisons, bonus coupons, boxtop gimmicks, free tie-in offers and two for the price of one. An adman in Germany may boast that his client's soap washes white-but not whiter or whitest. Thus Y. & R. could not advertise that Remington shavers "have the biggest shaving head." But Remington captured...
...case of air attacks" will be permanently stamped with each person's name, address, and religious preference. They are being distributed through the "help of a large food manufacturer," the Massachusetts Civil Defense Agency reports, and will presumably be available to those who can produce fifty cents and one boxtop...
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