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Word: boxtops (lookup in dictionary) (lookup stats)
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Usage:

...among the flakes or offered on the label. This week. Cereal Giant General Mills moves to serve a better after-breakfast bonus. On 45 million boxes of nine "Big G" cereals. General Mills will offer juvenile crunchers a serious, 48-page "Nature's Wonderland Stamp Album." For one boxtop and 30?, a kid can be the first in his neighborhood to study 45 species of wildlife with the aid of fact-crammed texts and sets of six-color stamps to be pasted into the album...

Author: /time Magazine | Title: Merchandising: Big G in Wonderland | 9/14/1962 | See Source »

...land where the cartel philosophy lingers on, and where many people tend to scorn price discounting as a plot to put the little man out of business. German law forbids any claims that one product is better than a competing one; also banned are "Brand X" comparisons, bonus coupons, boxtop gimmicks, free tie-in offers and two for the price of one. An adman in Germany may boast that his client's soap washes white-but not whiter or whitest. Thus Y. & R. could not advertise that Remington shavers "have the biggest shaving head." But Remington captured...

Author: /time Magazine | Title: Advertising: The Wunderkinder | 11/3/1961 | See Source »

...case of air attacks" will be permanently stamped with each person's name, address, and religious preference. They are being distributed through the "help of a large food manufacturer," the Massachusetts Civil Defense Agency reports, and will presumably be available to those who can produce fifty cents and one boxtop...

Author: NO WRITER ATTRIBUTED | Title: 'Send one boxtop ...' | 5/10/1955 | See Source »

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