Word: boxtops
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Dates: during 1960-1969
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...among the flakes or offered on the label. This week. Cereal Giant General Mills moves to serve a better after-breakfast bonus. On 45 million boxes of nine "Big G" cereals. General Mills will offer juvenile crunchers a serious, 48-page "Nature's Wonderland Stamp Album." For one boxtop and 30?, a kid can be the first in his neighborhood to study 45 species of wildlife with the aid of fact-crammed texts and sets of six-color stamps to be pasted into the album...
...land where the cartel philosophy lingers on, and where many people tend to scorn price discounting as a plot to put the little man out of business. German law forbids any claims that one product is better than a competing one; also banned are "Brand X" comparisons, bonus coupons, boxtop gimmicks, free tie-in offers and two for the price of one. An adman in Germany may boast that his client's soap washes white-but not whiter or whitest. Thus Y. & R. could not advertise that Remington shavers "have the biggest shaving head." But Remington captured...
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