Word: boycott
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Dates: during 1980-1989
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Over the past twenty years, various advocacy groups have targetted the Denver-based brewery for policies that they perceive as anti-environment, anti-union and anti-civil rights. Resorting to economic warfare, they have called for a nationwide boycott of Coors products...
Until 1977, Coors spokesmen rarely discussed the brewery's politics and policies in public. The offense gained momentum in 1977 when the AFL-CIO joined the boycott at the request of one of its local affiliates which was battling with Coors. Since then, William Coors and other company spokespeople have more actively discussed their company and have aggressively denied most of the boycotters' allegations. Wednesday was no exception, as Coors spent most of his hour-and-a-half speech denying charges of racism, sexism, union-busting and employee harassment. Arguing that the boycotters make him out to be an ogre...
...boycotters eagerly point to a combination of the Coors family's political views and brewery employment practices as the reasons behind their boycott. Most boycott literature portrays William Coors and his brother, Company Vice Chairman Joseph Coors as somewhere to the right of Attila...
Typical of the calls for a boycott are resolutions such as the National Organization for Women's (NOW), which claims, "The Coors family has made significant contributions to organizations which oppose the rights of women, Third World, lesbian and gay people, as well as anti-union organizations," and that there are "clear relationships between the beer we buy, Coors family profits and large donations to these ultra-conservative groups...
...boycott for some has become more than simply an effort to get a consumer products company to change certain practices. It has become a crusade against a family-owned brewery. The boycotters are not interested in small tactical victories; the fight is to the death...