Word: boycotters
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Dates: during 1960-1969
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...think that we should realize that Cesar Chavez's boycott is not against grapes. It is a boycott against hate, poverty and fear. This is the real causa...
...Boycott and Breakthrough...
Chavez decided to resort to the boycott to keep pressure on the table-grape growers. He applied it first in 1967 to the Giumarra Vineyards Corp., the largest U.S. table-grape producer. Giumarra started using the labels of other growers?in violation of Food and Drug Administration rules?to circumvent the boycott. In retaliation, the Chavez people began to appeal to stores and consumers not to buy any California table grapes at all. The boycott has been extended overseas to Britain and Scandinavia...
...union does begin to win contracts with an increasing number of growers, a new difficulty could arise: How is the consumer to tell the difference between union and nonunion grapes? Boxes can be labeled easily, but not loose bunches of grapes in a market. The union claims that existing boycott machinery can be turned around to promote the produce of those who have signed; they could be marketed through the chain stores that have refused to handle the produce of struck growers. However, any such confusing procedure is bound to dilute the boycott's effectiveness...
...time a group called Mothers Against Chavez. The growers are using the J. Walter Thompson agency to place $400,000 worth of ads extolling the benefits of table grapes. The California public relations firm of Whitaker & Baxter has been retained to advise the growers about how to counter the boycott. Whitaker & Baxter helped to manage Richard Nixon's unsuccessful campaign for governor of California in 1962, and masterminded the American Medical Association's attempt to defeat Medicare...