Word: boycotters
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...boycotters eagerly point to a combination of the Coors family's political views and brewery employment practices as the reasons behind their boycott. Most boycott literature portrays William Coors and his brother, Company Vice Chairman Joseph Coors as somewhere to the right of Attila...
Typical of the calls for a boycott are resolutions such as the National Organization for Women's (NOW), which claims, "The Coors family has made significant contributions to organizations which oppose the rights of women, Third World, lesbian and gay people, as well as anti-union organizations," and that there are "clear relationships between the beer we buy, Coors family profits and large donations to these ultra-conservative groups...
...boycott for some has become more than simply an effort to get a consumer products company to change certain practices. It has become a crusade against a family-owned brewery. The boycotters are not interested in small tactical victories; the fight is to the death...
Although the crusade is not over, certain of the battles are. Considering the company's policies apart from the family's politics, it seems that many of the boycotters' gripes have been resolved. But because Coors has yet to appease the union, the boycott continues and the anti-Coors forces manage to get a great deal of mileage out of criticizing the family's private donations...
...Coors boycott director, Dave Sickler, argues, "If our allegations are untrue, why haven't they sued us for libel?" Meanwhile, William Coors has offered $10,000 to anyone who can substantiate any of the charges against the company...