Word: boycotts
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MANY OF THE STATED PRACTICES which led to the boycott have since been changed by the brewery. Coors spokespeople, however, deny that the boycott has had any effect in changing the company's employee relations practices...
...boycott coalition has charged Coors with discriminating against minority employees, and point to a 1975 Equal Employment Opportunity Commission (EEOC) suit against the brewery, which was settled out of court. At the time, Coors agreed to an affirmative action plan which met with the approval of the EEOC. Today, Coors' workforce of 9400 is 4.4 per cent Black and 9 per cent Hispanic--roughly equivalent to the respective populations in the Denver area...
...years ago, Rasheed might have said that Coors had a long way to go. After William Coors reportedly made some racist statements before a group of minority business leaders in 1984, the NAACP started a boycott in Southern California and initiated negotiations with the brewery. The result was a series of fair-trade agreements or covenants between Coors and the NAACP and several Hispanic organizations--Rasheed was a key negotiator of these agreements...
...boycott over Coors' union policy continues. According to John Laughlin of the Massachusetts AFL-CIO, the boycott will end, "When either Coors allows a free undeterred [union] election or when they settle a collective bargaining agreement with Brewery Workers Local...
...Coors supporters say that boycotters should separate Coors the company from Coors the family and that the boycott should be based on the former. Coors spokesman Joe Fuentes suggests that the family tries "to separate the political involvement versus the company involvement...